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Born of Fire
Super Bowl commercial for the Chrysler featuring Eminem
"Born of Fire", also known as "Imported from Detroit",[3] is the television commercial that introduced the Chrysler to the public.
The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl. It was created by Wieden + Kennedy and has been voted by the public and the media as one of the greatest commercials of all time.[citation needed]
The commercial tells the contemporary history of the city of Detroit, through the use of narrative (provided by Rockford, Michigan resident Kevin Yon[2]) and crisp images, while juxtaposing both grim and beautiful images of the city and its multi-racial population with the portrayed luxury of the car.
American rapper Eminem, who is from the Detroit area, drives the Chrysler through the city to the Fox Theatre, passing by several neighborhoods and l
