Biography of sweden country phone call
The swedish number campaign
Call a random swede qi...
The Swedish Number
Swedish tourism campaign
The Swedish Number was a tourism campaign that included a phone number to call Swedes that volunteered to participate, by the Swedish Tourist Association, Intelcom, INGO Stockholm [sv] and the Swedish Institute.
It was released on April 6, 2016, and was ended on July 25.
History
The campaign was in development for 2 years. Near a month before the campaign released, Visit Sweden left development, but the Swedish Institute joined development after.[1]
On April 6, 2016,[2][3] the Swedish Tourist Association along with Intelcom, INGO Stockholm, and the Swedish Institute released the campaign.[4] The campaign was released on the 250th anniversary of the removal of censorship in Sweden.[5]
The campaign was supposed to be ended on June 6th if it didn't find a sponsor for the amount of money for maintaining the campaign's calls,[6] but on July 25th, the campaign