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Doña Sisang and Filipino Movies
In 1938, Narcisa B. de Leon became the executive producer of LVN film studio.
Site of the first mass in the philippinesShe had just turned 61 and was willing to make a start from scratch, for she knew little of film production, then an incipient industry in the Philippines.
She had the resources and a proven way with making resources profitable.
More than these, she had the will, the style, the energy and the incandescent intelligence that all totalled to a formidable managerial personality.
Under her direction, LVN stayed in active film production for over 20 years.
As executive producer, Doña Sisang –– as she was best known –– made over 350 movies.
Butuan first mass evidence
They bore a distinct style, the LVN style –– which was a sense of value, a definite moral to it all. That style is perceptible in the totality of Philippine cinema, not just during Doña Sisang's time, but as the industry grows and evolves its particular Filipino idiom.
This book was prepared with the enthused cooperation of LVN stars and
